What comments can you make about the rhythm of this commercial
The music and cuts are mostly in time with each other creating a rhythm in the commercial. This creates a feeling of everything flowing into everything as well as everything being crisp and clear. The rhythm is also fast paced saying that if you buy a jeep then you will lead a fast exciting lifestyle
How does the editing manipulate the passage of time
The editing takes sections of (for instance) the party and puts them together into the space of about five seconds. This editing and cutting from place-to-place and time-to-time allows time for the viewer to understand what is going on and also for the scene to pass quick enough before boredom and/or to keep with the aim the director wants to show.
Are there any graphic matches and how are they used to enhance the commercial
Yes when the person is sitting in the car is driving there are about 5 graphic matches when the colour of the car, the background and the person in the car changes. This is used to make the viewer think that this car is for all people and all places. It also enhances the commercial by also implying that everyone is driving this now.
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