Tuesday, 16 October 2012

Exploring and evaluating promotional material for existing films.

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Exploring and evaluating promotional material for existing films.

Complete this task on your blog! As you complete this research, consider how you can use this information to inform your own film website.

1.    Start by choosing an existing film (Broken City) and explore (look closely at) the promotional mat erial that you can find online for these films.  This can include posters, animations and advertisements promoting the film.


2.    Save some of the promotional material that you find for each film in a website research folder.

3.    Describe each film including the genre, the style of film, the actors, the storyline (include synopsis if you can find one).

Storyline: "In a broken city rife with injustice, ex-cop Billy Taggart (Mark Wahlberg) seeks redemption – and revenge – after being double-crossed and then framed by its most powerful figure, the mayor (Russell Crowe).   Billy’s relentless pursuit of justice, matched only by his streetwise toughness, makes him an unstoppable force – and the mayor’s worst nightmare" - from website.
 

Genre: Thriller/Crime/Drama (directly from IMDb) It is obvious that this film is from these genre's because of it's crime elements (The synopsis's description of the film shows that it is a crime film, due to the description and choice of language ("rifle with injustice")). You can tell it is a thriller because of its suspense elements in it, shown by storyline of a man seeking redemption against an antagonist character. would be classified as a drama because of it's romantic elements of it - as seen in the trailer, the cop steals the mayors love interest. I would also say it would be a bit of action because it is obvious through the discription (due to the words, "redemption", "revenge", "double-crossed" relentless, streetwise toughness, force. ) that it is a violent film

Style of Film: Modern American crime. It has the very violent feel to it and important people in power (Mayor and then buddy cop who doesn't really know what he is getting himself into)

Actors: Mark Wahleberg, Russell Crowe and Catherine Zeta-Jones
 
Director:  Allen Hughes
Written by: Brian Tucker
Producers:  Allen Hughes, Randall Emmett, George Furla, Steve Levinson, Mark Wahlberg, Teddy Schwartzman, Arnon Milchan Cast: Mark Wahlberg, Russell Crowe, Catherine Zeta-Jones " - From Website

4.    Separately discuss the overall feel developed for each film’s promotional materials (is it clean, crisp and bright or dark, moody and grungy etc.)? Be as descriptive as possible, you could discuss the colours, textures, tone and use of movement in the website to create interest in the film.
 From all the promotional material, it is dark yet very crisp and has a "gangster" feel to it (including music). This gives it the "thriller" feel to the film because of it's dark, yet crisp and clear images. (if it were blurry then it would be suspense).

5.    For each film reflect on how the film’s website is laid out. Look at the links, font and how the information or promotional materials are presented. Create a ‘tree’ which diagrammatically shows how the pages are linked to each other.

 All the text is the same font and colour (except description text which is only the same colour). It uses the same colour scheme that was shown in the trailer and posters. The image that is used is from the poster. When you click on a link, it fades on top of the screen and the background is black, but you can still see the homepage in the background. The font text had a gold metallic glow to it and it is this colour scheme (gold, black, blue and green) that are all the promotional follow.

6.    Identify the Target Audience for the site (who are they? what age, interests, etc.) and discuss whether you feel the website is effective in appealing to this intended audience.
 It is targeted at audiences aged in the late teens-mid/late 20's, likely male. Well if it were appealing to that audience then it is doing a good job because I can tell. I think that it is that audience because of the violence and crime elements to the film. 

7.    Talk about what you like/dislike about the promotional material for each film. Why?
I really like the dark yet clear images to it and how it has a set colour code with only a few colours. It makes the film really clear and interesting. I like who the website is set out with the image on one side and the text on the other so that the film poster (as such) is never blocked throughout the entire exploration of the site. 

8.    Find a poster or advertisement for each film, save the images in to your folder and insert here. In as much detail as possible discuss the following:


Colour scheme: cool, dark, crisp. It make me feel not cold but a sense of darkness and violence. 
Focal Point: My eyes focus first on the title (because it is standing out from everything else) - then the faces (particular eyes) (because they are in focus)- then the date. (because it is clear amongst the grey text)
Sense of Balance: On the website it is slightly tilted to the left in means of balance because the most light is coming from that side (because of the image). I can see that they have tried to balance it out by adding the script in the brighter and more metallic font where the links are held. However this might be on purpose so that your eyes are drawn to the image and for you to remember the image. (?)  
Harmony: The mixture of blurred background and sharp clear font and faces of the characters which brings the attention to the front and title. It gives the whole advertisement a sense of harmony in the sharpness verses the blurred colours of the city behind it. 
Unity: I think that keeping it with the cool colours (blue and green) with the slightly warmer shade of yellow, tie the whole sense of advertising together and makes it join really well. The darkness in contrast to it really brings out those (otherwise) dull colours. 
Overall Message: I think that the overall the message of this film it that it is a "suspicious" film and that it is involving high important people. The clear crispness of the film allow it to stand out that it is obvious and clear (so less of a mystery). Very dominant on the important people and "suspicious" and dangerous happenings are/will be in the film.

Sunday, 14 October 2012

Research UNFINISHED

Exploring and evaluating promotional material for existing films. UNFINISHED

Complete this task on your blog! As you complete this research, consider how you can use this information to inform your own film website.

1.    Start by choosing an existing film (Broken City) and explore (look closely at) the promotional material that you can find online for these films.  This can include posters, animations and advertisements promoting the film.
2.    Save some of the promotional material that you find for each film in a website research folder.

3.    Describe each film including the genre, the style of film, the actors, the storyline (include synopsis if you can find one).

Storyline: "In a broken city rife with injustice, ex-cop Billy Taggart (Mark Wahlberg) seeks redemption – and revenge – after being double-crossed and then framed by its most powerful figure, the mayor (Russell Crowe).   Billy’s relentless pursuit of justice, matched only by his streetwise toughness, makes him an unstoppable force – and the mayor’s worst nightmare" - from website.
 

Genre: Thriller/Crime/Drama (directly from IMDb) It is obvious that this film is from these genre's because of it's crime elements (The synopsis's description of the film shows that it is a crime film, due to the description and choice of language ("rifle with injustice")). You can tell it is a thriller because of its suspense elements in it, shown by storyline of a man seeking redemption against an antagonist character. would be classified as a drama because of it's romantic elements of it - as seen in the trailer, the cop steals the mayors love interest. I would also say it would be a bit of action because it is obvious through the discription (due to the words, "redemption", "revenge", "double-crossed" relentless, streetwise toughness, force. ) that it is a violent film

Style of Film: An American politics underground type film due to its orientation around the corrupt politics and the American setting. 

Actors: Mark Wahleberg, Russell Crowe and Catherine Zeta-Jones
 
Director:  Allen Hughes
Written by: Brian Tucker
Producers:  Allen Hughes, Randall Emmett, George Furla, Steve Levinson, Mark Wahlberg, Teddy Schwartzman, Arnon Milchan Cast: Mark Wahlberg, Russell Crowe, Catherine Zeta-Jones " - From Website

4.    Separately discuss the overall feel developed for each film’s promotional materials (is it clean, crisp and bright or dark, moody and grungy etc.)? Be as descriptive as possible, you could discuss the colours, textures, tone and use of movement in the website to create interest in the film.
 From all the promotional material, it is dark yet very crisp and has a "gangster" feel to it (including music). This gives it the "thriller" feel to the film because of it's dark, yet crisp and clear images. (if it were blurry then it would be suspense).

5.    For each film reflect on how the film’s website is laid out. Look at the links, font and how the information or promotional materials are presented. Create a ‘tree’ which diagrammatically shows how the pages are linked to each other.

 All the text is the same font and colour (except description text which is only the same colour). It uses the same colour scheme that was shown in the trailer and posters. The image that is used is from the poster. When you click on a link, it fades on top of the screen and the background is black, but you can still see the homepage in the background. The font text had a gold metalic glow to it and it is this colour scheme (gold, black, blue and green) that are all the promotional follow.

6.    Identify the Target Audience for the site (who are they? what age, interests, etc.) and discuss whether you feel the website is effective in appealing to this intended audience.
 It is targeted at audiences aged in the late teens-mid/late 20's, likely male. Well if it were appealing to that audience then it is doing a good job because I can tell. I think that it is that audience because of the violence and crime elements to the film. 

7.    Talk about what you like/dislike about the promotional material for each film. Why?
I really like the dark yet clear images to it and how it has a set colour code with only a few colours. It makes the film really clear and interesting. I like who the website is set out with the image on one side and the text on the other so that the film poster (as such) is never blocked throughout the entire exploration of the site. 

8.    Find a poster or advertisement for each film, save the images in to your folder and insert here. In as much detail as possible discuss the following:



Colour scheme: cool, dark, crisp. It make me feel not cold but a sense of darkness and violence. 
Focal Point: My eyes focus first on the title (because it is standing out from everything else) - then the faces (particulary eyes) (because they are in focus)- then the date. (because it is clear amongst the grey text)

·      The colour scheme: cool, warm, analogous, complementary, sensitive, calming, exciting, vibrant, simple, etc. and how it makes you feel
·      The focal point:  where do your eyes focus and why?
·      Sense of Balance:  Is the advertisement balanced in terms of line, tone, layout?
·      Harmony:  Do all of the advertisements elements (line, tone, colour, texture etc.) work well together to create harmony or a sense of completion
·      Unity: which elements unite or make the advertisement effective eg.  Use of a dominant colour scheme and high contrast to create unity.
·      What is the overall message being communicated about the film through the visual language in the poster or advertisement?

Blog Update

Today we worked on our research and I research the film "Broken city" -as seen on the other post. I left my lexar memory stick in class though

Friday, 12 October 2012

Blog Homework

Today in media we worked on making a title cover. We had to use flickr to find an image and it was really hard because most of them were copyright. Finally I found one and used added a title and slogan line to it. It made me think that we need a slogan line for our film. 
The major problem i am thinking is that the whole film is on my tape, which is playing up at the moment. I left it with Mr. Andrews and hopefully he can fix it, or otherwise, big trouble. 




Wednesday, 10 October 2012

Blog Update

Today Mr Andrews went over photoshop and showed us basic cutting, cropping and selecting tools.

For our reasearch film that is crime/thriller I am doing one that is coming out in 2013 called Broken City because it was the first one that I found on imdb (http://www.imdb.com/title/tt1235522/) that met the criteria. It has a site (http://www.brokencitymovie.com) and in some discriptions it is described as a noir type... Apart from the action, it is as close as it needs to be to our film.


Tuesday, 9 October 2012

Art Deco

"Art Deco" started in the 1920's (1925) and its purpose was to show to the world the evolution of decorative french arts. Art deco was an extension of the Art Noveau era with the sense of ornamentation, craftsmanship and fine materials. The term 'Art Deco did not become popular until Bevis Hillier's 1968 book 'Art Deco of the 20s and 30s. Crystalline and faceted forms were shown to influence the cubic and futuristic style of this artwork. 


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Friday, 5 October 2012

Task 4 Post-production: Self-reflection and evaluation:


Year 10 Creative Media Short Film Production – Term 03 Mr Andrews

Task 4 Post-production: Self-reflection and evaluation:

Discuss your feelings about the post-production and editing task:
·       Are you satisfied with the final result?
No I am not satisfied with the final project. I am satisfied with my own scene, I think that I did my scene very well, apart from the transition when Skylar and Katie enter the lair, I could have made the sound fade-out better. I am also not quite satisfied with my final scene, because I only had one afternoon to do it. I believe that if I had the time I could have fully edited the lighting, editing and sound track.
·       Did the editing require more/less time than you originally thought?
I thought that the soundtrack wouldn’t take as long as it did, but I re-organized my timetable and took a Saturday afternoon at the school library and I had it done to a good standard.
Also, I did not plan to do other peoples editing for them, so that took time when I thought they could do their part on their own.
·       Would like to change any aspects of your final film (scene editing, music, dialogue etc)?
Point 1) at the start, instead of having the elevator buttons, it would have been better to have Skylar writing in a diary (a typewriter would be more effective but I don’t think anyone would have one). An over voice would be over the top and narrating the introduction (E.g. something along the lines of explaining who they are, and it would be their greatest case yet…). Then to have that continued throughout the film in parts that may have needed more explaining (who victor and ella are, why they let ella go…)
Point 2) I would have liked the soundtrack for the entire film to flow better and that could have easily worked out if other members of the group read the emails I sent them.
Point 3) In the final credits, to have small shots of the characters coming up with their names would make the whole thing more intersing
·       If you could start the project again what would you do differently?
Pay more attention to the plot because I think that I could have made the story line more interesting. Also to have check points even for the rest of the group where we put it all together step by step so I know they aren’t leaving it to the last minute (note: not everyone in the group was bad)

Respond to each of the following dot points (using complete sentences or paragraphs). You should include as much detail as possible in your responses.

·       Discuss whether your film has turned out the way you pictured it?
The film didn’t turn out quite as I pictured it to be. Firstly because of our acting, but more importantly because I think that some scenes, the lighting could have been done better. I believed that the lab scene was too white, and we needed darker objects to contrast it. I believe that this is because some scenes of the film was obviously done rushed, and time wasn’t taken to make the film look good rather than average.
·       Describe whether your film clearly depicts the intended genre and describe some specific editing techniques you have used to achieve this;
The film clearly depicts it’s “crime/film noir” genre because of the black and white footage that is commonly used in ‘film noir’ films. The plot line of two detectives finding a thief and drug lord are also common the crime genre. The costuming, setting and lighting, particularly in the “lair” scene, really show the contrast of black and white, which is a common element of the film noir genre. The costuming also portrays the clothes style in which most film noir genre films are set. The use of guns, magnifying glass, gloves all contribute to building the crime genre. I believe that because of these techniques, my film has an easily identifiable genre.
·       Did you have all of the necessary shots to complete your film?
The film had all the necessary shots to complete the film, the story flowed and the story didn’t jump because of missing shots.
·       Would additional footage or reshooting some scenes have helped during the editing process?
I believe that if we had the change to re-shoot, I would have completely re-done the lab scene and don’t it all together so the lighting wasn’t too different. However by editing the scene I was able to correct that after Emma thought she had finished the scene. I also believe that we could have made some shots more dramatic and added more professional lighting to the scenes outside the lair. I believe that the lighting worked really well in the lair and brought interest to the film and I wish we had done that with some of the other scenes.
·       Describe whether your group worked effectively or whether most of the work was left to one or two people;
Our group did not work effectively and most of the work was left to me. By reading over the previous blogs throughout this assignment, you will be able to see that this is true. At the beginning of the project, I steeped in and began organizing the group – this I quite happy with. I would help people with bits and pieces and I enjoyed that. However when it came to shooting, quite a few times we could not film because people didn’t bring their gear. The first afterschool that we organized to meet, Emma didn’t turn up. When filming, I also noticed that (apart from Laura) they didn’t have a full shot list and it was a lot of guessing and checking and I really took over for most of their scenes because I had come up with the plot line and Emma really didn’t have much of idea of what she wanted done. For the first part, I was the one who logged all the footage and it was getting really stressful for me, however, Laura was more than willing to help and she took over – so I’m am not complaining about that.
When the filming was done (and at this stage I though the next part was individual) I already spent 3 afternoons editing the film before Mr. Andrews told the group that we were working collectively. I didn’t particularly want to do this because I had already spend so much time on it, but no one else had done anything and they were keen, so I sighed and went on with it. I gave everyone (who turned out to be just Natalie at that time) the complete files of my edited film. Now I had only cropped bits and pieces and taken sound out of some places so each scene needed more editing. Now back to the hard drives, Natalie was the first to get the drive, then it was Alice. Emma never got the files till I let her borrow my dodgy hard drive because she hadn’t really done anything and she could never be bothered to get even a memory stick. At the end of each lesson she would ask if she could put it on mine but by that stage it would have taken far to long to load.

More problems happened when people started finishing their scenes and they weren’t at all finished. Emma handed me her lab scene and saying that it was done and was so easy. So from the start I knew she hadn’t done it properly. Turns out all she did was turn each shot black and white and she didn’t even export it. So when I was staying afterschool I fixed her lighting that was completely and obviously not right and exported it so she could work on her sound track. A similar thing happened with her first draft of her final scene, but I wasn’t all that keen to do that scene for her so I just told her what to do and left her to her own devices.
I ended up co-editing the chapel scene with Natalie but I didn’t mind that so much because she was new and really did not know what she was doing.

Now I must state that Alice and Laura worked really well and if it wasn’t for them I would have pretty much collapsed, they both did what was needed and had it done in time. So they are all glowing angels.

When it came to the day it was due in, I had my part ready to just export and hand in. But no, I spent the whole entire lesson helping the others with their editing and soundtrack. I was completely furious because that should have been done and at the end of the day, once again it was me that had to stay after, export my file that I couldn’t do in the lesson and hand it into Mr. Andrews afterschool. So by that last week, both Emma and Natalie were walking on egg shells because I was just so angry at them because I knew that I was doing their work for them. But I didn’t not want to do it because I knew that if I trusted them, it would not be done and I had already spend so much time on the project, I wanted at least to not want to delete the project once it was all said and done. But in that last week I found that Emma had “not noticed” that I must have accidently given her half the final scene, so she didn’t even finish editing, let alone do a soundtrack even half the scene she was supposed to do. At least because I corrected the Lab scene, it looked good, but her soundtrack was completely opposite to the film and sounded like something off Shortland Street. But this was the day before it was due. I told her that I would be staying afterschool and help her with that scene, but she couldn’t do it because she (and I quote) “had to walk home”. I literally did her final scene for her, going back to my original draft, so it had nothing to do with Emma. I fully edited, corrected, made the soundtrack and exported the scene. So also that night I re-did the credits because, mainly, I did it in a way that allowed everyone to get proper credit (for who directed, edited, sound tracked and finished) each scene because quite often more than one would be doing it. But also I changed Emma’s name on the final scene and put it, quite correctly to mine because she did not do that scene.

I know I shouldn’t have done all the work for the girls but it is a group assignment = group mark and as I said earlier, I wanted to be at least marginally happy with the final product.


·       Explain whether you used Final Cut Pro to effectively organise your project (through the use of appropriate clip names, bins, sequences) and what you could improve for future projects;
I think I used final cut Pro very effectively because every bin was named and labeled in accordance to the scene and in that folder was all the labeled (scene number.ordered shot number.discription of shot e.g 4.24 Katie opens door). So it was all very tidy and it stayed that way.
·       Describe any problems or difficulties you encountered during post-production and editing. These may include; technical difficulties, corrupt or missing files, difficulty using the editing software, problems exporting sound or video etc;
We had organized to re-do the sound and go over the top which was the plan from the start, however when I took the chip out of the recording device, no computer would pick it up and the files were undetectable. Other than that, it was quite fun for me to experiment with all the settings and see which worked best for colour correction, lighting, contrast etc.
·       Clarify how you made use of storyboards, shot-lists and the rough-edit during the editing process;
I would use my storyboards mainly for the shooting, but the most dominant use for the footage was the shot list, and through the logging process we would match the number of the shot to the shot list. This allowed that when editing, each clip was already like the shot list and I didn’t really need my shot list after that because all the information was on the clips. Laura was the member to complete the rough-edit, but I am sure that this orginisation method was of great use.
·       Discuss whether you made effective use of the EDL and Sound Design templates to support the editing and decision making process;
I transferred the information from the shot list to the EDL and then used it to make memoes of what I needed to add. The sound design template was a little less helpful because I already had most of that information on the EDL, but for marking purposes, I transferred that over. But overall by noting down things that needed to be changed and when to start a new sound, it made the editing process very organized. However for the final scene I did not know that I would be editing that, so that full scene was done on the spot.
·       Clarify any time-management issues you or your group encountered during the editing process and describe the steps you took to improve in this area;
Well as stated before, Alice and I had all of our aspects completed in the reasonable time by spending two after schools a week in the creative media room. I also spend a Saturday figuring out the theme song for the film. Emma and Natalie did not have adequate time management and especially in the case of Emma, I had to step in a lot.
·       Discuss whether you undertook adequate and detailed reflection to throughout your project. Have you provided enough evidence to support your work? (Look back at your blogs/journals and think about whether it looks like a whole terms worth of work);
I can up most and definitely say that I had enough blogs. I did a blog for almost every day I did anything to do with the project, and if I didn’t I would take about that day in the next blog.