Complete this task on your blog! As you complete
this research, consider how you can use this information to inform your own
film website.
1. Start by choosing an existing film (Broken City) and explore
(look closely at) the promotional material that you can find online for these
films. This can include posters,
animations and advertisements promoting the film.
2. Save some of the promotional material that you find for each film in a
website research folder.
3. Describe each film including the genre,
the style of film, the actors, the storyline (include
synopsis if you can find one).
Storyline: "In a broken city rife with injustice, ex-cop
Billy Taggart (Mark Wahlberg) seeks redemption – and revenge – after being
double-crossed and then framed by its most powerful figure, the mayor (Russell
Crowe). Billy’s relentless pursuit of justice, matched only by his
streetwise toughness, makes him an unstoppable force – and the mayor’s worst
nightmare" - from website.
Genre: Thriller/Crime/Drama (directly from IMDb) It is
obvious that this film is from these genre's because of it's crime elements
(The synopsis's description of the film shows that it is a crime film, due to
the description and choice of language ("rifle with injustice")). You
can tell it is a thriller because of its suspense elements in it, shown by
storyline of a man seeking redemption against an antagonist character. would be
classified as a drama because of it's romantic elements of it - as seen in the
trailer, the cop steals the mayors love interest. I would also say it would be
a bit of action because it is obvious through the discription (due to the
words, "redemption", "revenge", "double-crossed"
relentless, streetwise toughness, force. ) that it is a violent film
Style of Film: An American politics underground type film due to its orientation around the corrupt politics and the American setting.
Actors: Mark Wahleberg, Russell Crowe and Catherine
Zeta-Jones
Director: Allen Hughes
Written by: Brian Tucker
Producers: Allen Hughes, Randall Emmett, George Furla, Steve Levinson, Mark Wahlberg, Teddy Schwartzman, Arnon Milchan Cast: Mark Wahlberg, Russell Crowe, Catherine Zeta-Jones " - From Website
4. Separately discuss the overall feel developed for each film’s
promotional materials (is it clean, crisp and bright or dark, moody and grungy
etc.)? Be as descriptive as possible, you could discuss the colours, textures,
tone and use of movement in the website to create interest in the film.
From all the
promotional material, it is dark yet very crisp and has a "gangster"
feel to it (including music). This gives it the "thriller" feel to
the film because of it's dark, yet crisp and clear images. (if it were blurry
then it would be suspense).
5. For each film reflect on how the film’s website is laid out. Look at the
links, font and how the information or promotional materials are presented.
Create a ‘tree’ which diagrammatically shows how the pages are linked to each
other.
All the text is the same font and
colour (except description text which is only the same colour). It uses the
same colour scheme that was shown in the trailer and posters. The image that is
used is from the poster. When you click on a link, it fades on top of the
screen and the background is black, but you can still see the homepage in the
background. The font text had a gold metalic glow to it and it is this colour
scheme (gold, black, blue and green) that are all the promotional follow.
6. Identify the Target Audience for the site (who are they? what age,
interests, etc.) and discuss whether you feel the website is effective in
appealing to this intended audience.
It is targeted at audiences aged in
the late teens-mid/late 20's, likely male. Well if it were appealing to that audience
then it is doing a good job because I can tell. I think that it is that
audience because of the violence and crime elements to the film.
7. Talk about what you like/dislike about the promotional material for each
film. Why?
I really like the dark yet clear images to it and
how it has a set colour code with only a few colours. It makes the film really
clear and interesting. I like who the website is set out with the image on one
side and the text on the other so that the film poster (as such) is never
blocked throughout the entire exploration of the site.
8. Find a poster or advertisement for each film, save the images in to your
folder and insert here. In as much detail as possible discuss the following:
Colour scheme: cool, dark, crisp. It make me feel not cold but a sense of darkness and
violence.
Focal Point: My eyes focus first on the title (because it is standing out from
everything else) - then the faces (particulary eyes) (because they are
in focus)- then the date. (because it is clear amongst the grey text)
·
The colour scheme: cool, warm, analogous,
complementary, sensitive, calming, exciting, vibrant, simple, etc. and how it
makes you feel
·
The focal point:
where do your eyes focus and why?
·
Sense of Balance:
Is the advertisement balanced in terms of line, tone, layout?
·
Harmony: Do
all of the advertisements elements (line, tone, colour, texture etc.) work well
together to create harmony or a sense of completion
·
Unity: which elements unite or make the
advertisement effective eg. Use of a
dominant colour scheme and high contrast to create unity.
·
What is the overall message being communicated
about the film through the visual language in the poster or advertisement?
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